Twenty yearsin the weeds ofecommerce.

Managed a portfolio of 20+ commerce clients across Shopify Plus, Magento / Adobe Commerce, and BigCommerce. Some needed a replatform. Others needed a problem solved before it turned into three more.

I worked directly with business owners and merchant teams, translated what they needed for developers, and kept scope, decisions, risks, and next steps visible. The job covered discovery, launch planning, training, analytics, and technical SEO, often across several accounts at once.

Led the transition from Think to Chargebee for thousands of recurring subscriptions. When a system touches every customer and every renewal, data integrity is not cleanup work. It is the work.

I turned technical constraints into decisions for engineering, Marketing, Customer Service, and executive stakeholders. Daily Agile delivery, documented risks, and weekly SteerCo reporting kept the hard parts visible.

I manage Shopify and BigCommerce platforms across their entire lifecycle. Beyond major replatforming projects, that means serving as the technical problem-solver on call: untangling product data in Salsify, diagnosing broken app integrations, and fixing the day-to-day operational snags that slow down a business.

Google Merchant Center feeds, analytics, technical SEO, and workflow audits all serve one purpose: make the business easier to find, run, and scale.

For 16 years, I owned the technology behind two commerce brands: 5,000+ SKUs, multiple marketplaces, Magento, Sage ERP, ChannelAdvisor, ConnectShip, CRM, infrastructure, and company-wide IT.

I led the move from QuickBooks to MAS 90 and later Sage 100, connected workflows across departments, served as the internal system architecture SME, and managed the migration to Amazon Web Services.

Farm Diecast started with the John Deere collection I inherited from my dad, Jerry. I wanted to preserve the history behind the models and build the kind of reference site collectors actually need: specifications, current eBay pricing, sold history, and links to active listings.

I designed and shipped the edge architecture on Cloudflare: Astro 7 and API routes in one Worker, D1 and KV storage, analytics, email alerts, daily eBay Browse API syncs, and a read-only MCP endpoint for AI agents. The safeguards for shared stock numbers, price outliers, misleading listing ages, and missing cron registration are there because trustworthy data does not happen by accident.